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As part of the history of CSY Yachts, I selected some excerpts from a CSY factory newsletter. It contains some interesting information about how the company is doing, as well as some motivational talk for the troops in the factory, from CEO Van Ost. Again, this newsletter was scanned and, through optical character recognition, we were able to translate it into a Word document formatted in html. Here it goes: VOLUME
1, NO. 1
DECEMBER, 1978
Letter
from Jack Van Ost
I
apologize for not distributing
something like this to you sooner. I
hope to get a newsletter like this out to you once a month or as needed.
My purpose is to keep you abreast of what we are doing and what our
plans are. I hope it will become
an instrument for you to help strengthen communication with your fellow
worker.
It is startling to realize the CSY Yacht Corporation is only a little
over two years old. It started
from a standstill September 1, 1976. Today, we rank in the top five of sailboat manufacturers in the United
States. I have made the statement, and you
should know I mean it, that the day we have to cut the quality of our yachts
to meet a price, is the day I personally will close the place and turn the key
in the door.
To make the highest quality yacht is a tall order. The only
way we can do it is each and every one of you has to believe it, and every
hour of every day act upon it in you daily work.
We now have close to 300 employees.
There is no way we can have
someone watch you every minute to see that you are doing your job properly.
If we find you are the kind that has to have that kind of
supervision ---- your days here are numbered.
We look to you to find better ways of doing your
job. We don't want you to be a
faceless number. We want you to
@e an active part in making the best yacht anywhere.
If you see something you don't like, let's hear about it.
Of course, it's impossible for Pieter Stoeken to talk to every one of
you. But I want you to know if
you have a gripe, go talk it over with your Supervisor.
If you don't get satisfaction from him, Pieter's door is open.
It isn't just coincidence that the boss's office is right out there in
the plant where you are working.
We can't buy the most valuable ingredient in the employee-employer
relationship and that is the pride that
we must all have in the product we
are making.
JRVO
SALES
During the early months of this company's existence we did have a big worry
---- our sales were not keeping pace with our productive capacity.
That is scary, to say the least.
Early
this year we revamped our advertising and set up a sales force here at the
plant. We also added the Sail 'N
See Weekends where we invite prospective customers to the plant. This
company is the only large sailboat manufacturer that sells directly to the
public without dealers. Thus, we
can build a better boat and still stay competitive price-wise.
Our efforts are paying off in spades!
The CSY 44 Mid-cockpit Cutter is
sold out to number 170 which is scheduled for delivery in December, 1979.
The CSY Pilot House Ketch has one opening in our 1979 schedule for
delivery in November, 1979. The
CSY 37 is sold through number 70 for delivery in February, 1980.
The CSY 33, which has just been introduced, is sold through hull number
20 for delivery in June, 1979.
WHAT THEY ARE SAYING ABOUT
CSY YACHTS
Captain
Irving Johnson visited us and was our featured speaker on the last Sail
'N See Weekend on Saturday, November 4th.
Here's a legendary figure who has sailed around Cape Horn in one of the
last of the working square riggers. In
his 55 years of sailing, he has been around the world seven times.
You may have seen him on television on his National Geographic Special.
Needless to say, he is probably one of the most knowledgeable sailors
in the world today. While here,
he was given a plant tour by Pieter Stoeken.
He came away so delighted and impressed with what you are doing that he
offered to have anybody who wants his opinion to give him a call
Before his talk to the group of prospective owners, he pulled out a
letter from his first mate,
who sailed with him on his third circumnavigation.
The letter stated he was buying a CSY 44 Cutter.
Craig
Owings who took delivery on CSY 44 Cutter #107 gave a talk at the Sail 'N See
Weekend as to "Why he bought a CSY Yacht." He is from Panama and
repairs yachts going through the canal and thus he has seen them all.
One was a CSY 44 owned by Mr. Brestle #064.
In his opinion, Hinckley, Swan and the CSY are the only yachts he
would consider. For those of you
who don't know, it is generally recognized that Hinckley is the best boat
built in the United States and the Swan the finest yacht coming from Europe.
He took delivery on a CSY 44 Cutter in early November. The
lead underwriter from Lloyds of London visited our plant in October.
As a result of that visit and his evaluation of the safety and the
quality of the yacht, Lloyds is now offering owners of CSY's yachts the lowest
insurance rate available. The CSY
Yachts are the only yachts built in the world today which have been rewarded
for their quality construction by a lower rate.
In future letters we shall pass on comments that owners are making about the
yachts you are building. KEEP
IT UP YOU GUYS AND GALS! WE’RE
PROUD OF YOU!
Behind the CSY Yacht Corporation is Caribbean Sailing Yachts, Ltd., the
largest and most successful chartering company in the world. In addition, CSY Ltd. is in constant need of yachts for its
charter fleet which further buttresses this company.
No other yacht company has this kind of support.
For this reason and a Healthy backlog of orders, you can rest assured
the CSY Yacht Corporation will be around for many years to come.
IN YOUR FUTURE
All the sales in the world can't solve a company's
problems if it can't produce the boats. More than one company has gone under because they couldn't
keep up production.
We
now have in place four production lines -- one for the CSY 33; one for the CSY
37; and two for the 44's. Our
object is to get four quality boats off of each line each month -- 16 quality
boats per month, beginning January, 1979. This,
then, is our goal -- Quality Production at CSY Yacht Corporation.
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